I just read an article entitled "Sedona ranks as the No. 1 most under-rated destination". The title seems to be a bit of an oxymoron, but it makes sense when you read it. The bottom line is that Sedona has so much to offer that visitors are more impressed than they expected to be. Here is a link to the article. https://azbigmedia.com/sedona-ranks-as-the-no-1-most-underrated-destination/