The measurement of price per square foot for home sales is both useful and annoying. It's annoying because it doesn't take into account many components that determine market value, including location, view, finishes, vintage and condition to name a few. But it's useful because it does indicate market trends. When you look at it from that perspective, the market continues to improve in Sedona. Average price per square foot has gone up from $175 in April, 2012 to $217 in August, 2014. That's a 24% increase.