Jan and Wally moved to Russ Lyon Sotheby's International Realty in October, 2013, in order to take advantage of their superior platform for marketing your home to a very wide audience. The graph below from July 2016 shows just how well this works, as Russ Lyon Sotheby's is the Sedona Market Leader!

Selling your home can be a complicated, time consuming and demanding effort. And it is made even more difficult by the complexity of the real estate market. The days of writing the deal on the back of a paper napkin are long gone. It's now far too risky for most people to handle by themselves. That's where we come in.

When you list your home for sale with Jan and Wally, you can count on us for direction and insight, and our pledge to do everything we can to guide you wisely. Our mission is to give you as much knowledge as you need to comfortably sell your home with as little stress as possible.

The first thing we usually hear from new clients is "How much is my home worth?" Most of them already have an idea of what they'd like it to be worth, but unfortunately, the value is not determined by what we wish or hope. It's actually determined by how much a buyer is willing to pay, or how much a lender is willing to lend on a property.

The fact is that most Realtors® have buyers waiting. That's right! Most agents are working with buyers who  have seen what's already on the market, and haven't yet found what they're looking for. If a property is offered at the right price, most activity will take place in the first few weeks of a listing. After that initial period, the only people to look at it will be new buyers in the marketplace. That's why it's so important to be in the right price range at the beginning. Most of the time, testing the market with an unrealistic price is a strategy that will work against you.

As your agents, we will:

• Be realistic to determine what a buyer will truly and honestly be willing to pay for your home in today's market.
• Allow you to determine if selling your home now will meet your needs.
• Develop a plan to sell your home within your time frame, including how to best "show it off".
• Market your home through multiple channels.
• Bring you the highest price possible in today's market.

Please take a few minutes to review the following video to see how we can put these powerful tools to work for you.

For a free, no obligation consultation, please  send us an email. Or call Jan at 928-300-1699 for Wally at 928-301-5943.